HOG
Harley-Davidson, Inc.
Recreational Vehicles · Consumer Cyclical · United States
30.33
close · 2026-10-29
value
64
cheaper than peers64
quality
26
stronger fundamentals26
ranked against
Consumer Cyclical
value
quality
339 peerssector comparisonwide variation
Value inputs
| measure | company | vs peers |
| price to book | 1.02× | 77 |
| EV to EBITDA | 9.62× | 68 |
| price to sales | 0.74× | 53 |
| forward P/E | 15.15× | 44 |
4 of 12 measures available
Quality inputs
| measure | company | vs peers |
| debt to equity | 74.0% | 61 |
| operating margin | 5.6% | 43 |
| return on equity | 6.1% | 41 |
| revenue growth | -5.9% | 12 |
4 of 4 measures available
Facts
| market cap | $3B |
| free cash flow | $110.0M |
| employees | 5,500 |
| first trade | 1986-07-08 |
| next earnings | 2026-10-29 |
| fundamentals updated | 2026-10-29 |
Annual history
| measure | 2025 | 2024 | 2023 | 2022 |
| diluted eps | 2.78 | 3.44 | 4.87 | 4.96 |
| free cash flow | $415.2M | $867.3M | $547.5M | $396.8M |
| net income | $338.7M | $455.4M | $706.6M | $741.4M |
| revenue | $4.47B | $5.19B | $5.84B | $5.76B |
| unusual items | $44.3M | $59.0M | $46.8M | $4.5M |