HOG
Harley-Davidson, Inc.
Recreational Vehicles · Consumer Cyclical · United States
27.85
close · 2026-08-13
value
87
cheaper than peers87
quality
25
stronger fundamentals25
ranked against
Consumer Cyclical
value
quality
266 peerssector comparison
Value inputs
| measure | company | vs peers |
| EV to EBITDA | 6.63× | 94 |
| price to book | 0.94× | 90 |
| forward P/E | 14.06× | 51 |
3 of 12 measures available
Quality inputs
| measure | company | vs peers |
| debt to equity | 72.0% | 70 |
| operating margin | 6.2% | 41 |
| return on equity | 6.1% | 33 |
| revenue growth | -5.9% | 10 |
4 of 4 measures available
Facts
| market cap | $3B |
| free cash flow | $764.4M |
| employees | 5,500 |
| first trade | 1986-07-08 |
| next earnings | 2026-07-23 |
| fundamentals updated | 2026-07-29 |